Content Creation
Reels that make people hungry before they've decided where to eat. We shoot on-site — food, fire, ambiance, the works.
- 12–16 edited reels/month
- Shot at your venue, zero logistics on you
- Appetite-first framing, not vanity content
THE REAL COST OF THE STATUS QUO
You're Not Running a Restaurant. You're Renting Your Customers From Zomato.
20–30% of every bill walks out the door as aggregator commission — on a ₹2,500 table, that's up to ₹750 you never see. Do the maths on 200 aggregator covers a month.
Meanwhile, your weekday tables sit empty — the 6 PM to 9 PM slots that make or break your month. Your food is excellent. Your ambience photographs itself. Yet your next customer only finds you through a discount coupon on an app that would happily list your competitor right above you.
The aggregators own the customer. You own the chairs. That equation is backwards.
The restaurants winning this festive season own their demand. Direct bookings through Instagram, WhatsApp and hyper-local ads — zero commission, full margin, repeat customers you can re-market to.
We build that owned channel in 14 days. On-site. In Kolkata.
THE SYSTEM
Five Engines. One Outcome: Booked Tables.
Social Media Management
Your venue becomes the place Kolkata scrolls past and says "we should go there." Positioning, captions, community, consistency.
- Grid + story strategy
- DM & enquiry handling scripts
- Local hot-spot positioning
Performance Ads — Meta + Google
Hyper-local Meta campaigns within a 5–7 km radius of your pin — the distance people actually travel for dinner — plus Google Search & Maps ads that catch high-intent "restaurant near me" searches. Built to convert into WhatsApp bookings, not likes.
- Radius-targeted Meta campaigns
- Google Search & Maps for high-intent diners
- Optimized for bookings at benchmark ₹800 CPA
Influencer Collabs
We brief, book and manage Kolkata's food creators — audiences that actually dine in your zone, not vanity followers. And every collab is rights-managed, so their reels become your ad creatives.
- Curated Kolkata creator roster
- Briefing + rights-managed deliverables
- Creator content re-run as paid ads
PR & Local Buzz
Local features, dining listicles, launch moments and press pickups that put your venue in Kolkata's conversation — the credibility ads can't buy.
- Local media & listicle placements
- Launch & event PR moments
- Reputation and review management
LET'S TALK NUMBERS — NO JARGON
What "₹800 Per Table" Actually Means (And What It Earns You)
₹800 is a Cost Per Acquisition, not a price tag. It's what we target in ad spend to put one new, direct booking in your reservation book — the industry benchmark we plan campaigns around. Some weeks it's ₹650. Festive weeks can run ₹950. The planning number is ₹800.
Your investment is retainer + ad spend. The full growth package — content shoots, social management and ads management — runs ₹45,000 to ₹1,00,000/month depending on volume and city zone. Most Kolkata venues start at ₹50,000/month all-in (≈₹30,000 retainer + ₹20,000–25,000 ad spend).
Here's what that buys at benchmark CPA. A working monthly ad budget of ₹40,000 at a benchmark ₹800 CPA = ~50 extra direct tables per month.
Now the fun part. At a conservative ₹2,500 average bill, 50 tables = ₹1,25,000 in direct revenue — margin you keep 100% of, because it never touches an aggregator.
| Monthly investment (retainer + ad spend) | Ad budget | Tables @ ₹800 benchmark CPA | Revenue @ ₹2,500 avg bill | Direct revenue vs. investment |
|---|---|---|---|---|
| ₹45,000 | ₹35,000 | ~43 | ₹1,07,500 | ~2.4× |
| ₹50,000 starter | ₹40,000 | ~50 | ₹1,25,000 | 2.5× |
| ₹75,000 | ₹55,000 | ~68 | ₹1,70,000 | ~2.3× |
| ₹1,00,000 | ₹70,000 | ~87 | ₹2,17,500 | ~2.2× |
Benchmarks based on client campaign averages; actual CPA varies by zone, cuisine, season and creative performance. No booking volume is guaranteed. Aggregator comparison uses 20–30% commission — a ₹2,500 aggregator table nets you ₹1,750–2,000 before food cost; a direct table nets the full ₹2,500.
PROOF, NOT PROMISES
Kolkata Venues That Stopped Renting Their Customers
FINE DINE · BALLYGUNGE
190 Direct Tables a Month — and Tuesdays Booked Out
"The first month paid for the whole quarter. Tuesdays went from our deadest night to fully booked two weeks out — and none of it runs through Zomato anymore."
— Partner, Fine Dine Venue
| Metric | BEFORE | AFTER (3 months) |
|---|---|---|
| Monthly direct table bookings | 45 | 190 |
| Cost per enquiry | ₹410 | ₹96 |
| Meta ads CTR | 0.9% | 2.8% |
| Aggregator dependence | 68% of covers | 41% of covers |
A 64-seat fine-dine with excellent food and a dead Tuesday–Thursday. Aggregators drove 68% of covers at a 24% commission. We started with a full-day content shoot, rebuilt the grid around appetite-first reels, and launched hyper-local Meta campaigns within a 6 km radius — every enquiry routed to their WhatsApp, not a booking app. Within 3 months: 190 direct tables a month at a ₹780 average CPA, and the owner's first commission-free festive season in three years.
RESTOBAR & PUB · SECTOR V
From 60 to 240 Direct Tables — Fridays on a Waitlist
"We stopped buying reach and started buying tables. Friday and Saturday are now walk-in waitlist nights, and I finally know what every rupee of marketing returns."
— Owner, Restobar
| Metric | BEFORE | AFTER (4 months) |
|---|---|---|
| Monthly direct table bookings | 60 | 240 |
| Cost per enquiry | ₹520 | ₹88 |
| Meta ads CTR | 1.1% | 3.1% |
| Aggregator dependence | 74% of covers | 46% of covers |
A 90-seat restobar in Sector V spending on boosted posts with no tracking and a heavy aggregator habit. We moved the entire budget into structured Meta campaigns — 5 km radius, weekend dayparting, reels cut from a single monthly shoot — with a WhatsApp booking flow their manager answers in under 5 minutes. Four months in: 240 direct tables a month at a ₹795 CPA, cost per enquiry down 83%, and aggregator share of covers cut from three-quarters to under half.
CAFÉ-RESTOBAR · PARK STREET
Birthdays Now Book Two Weeks Out
"Birthdays used to find us by accident. Now they're a third of our monthly covers — booked two weeks ahead."
— General Manager, Park Street Venue
| Metric | BEFORE | AFTER (4 MONTHS) |
|---|---|---|
| Monthly celebration bookings | 6 | 38 |
| Cost per enquiry | ₹640 | ₹110 |
| Meta ads CTR | 1.0% | 2.9% |
| Celebration share of covers | 4% | 22% |
A Park Street café-restobar whose birthday and group business was pure walk-in luck. We built a celebrations engine — candle-and-cake reel series, birthday-specific Meta offers within a 5 km radius, and a WhatsApp party-booking script for the team. Four months in: 38 celebration bookings a month, each averaging 9 covers, at a ₹110 cost per enquiry.
MULTI-CUISINE BANQUET · RAJARHAT
17 Qualified Banquet Enquiries a Month at ₹420 Each
"Enquiries didn't just grow — the quality changed. People now arrive already knowing our banquet packages."
— Director, Banquet Venue
| Metric | BEFORE | AFTER (5 MONTHS) |
|---|---|---|
| Monthly banquet enquiries | 3 | 17 |
| Cost per enquiry | ₹1,900 | ₹420 |
| Meta + Google ads CTR | 0.8% | 2.4% |
| Enquiry → booking conversion | 12% | 41% |
A 300-guest Rajarhat banquet dependent on venue agents for leads. We added Google Search and Maps ads for high-intent 'banquet hall in Kolkata' searches, Meta lead ads with walkthrough videos from our shoot, and a same-day WhatsApp follow-up script. Five months in: 17 qualified banquet enquiries a month at ₹420 each, converting at 41% — at an average booking value of ₹85,000.
READ THIS BEFORE YOU APPLY
We Take One Restaurant Per Zone. Here's Why.
When two restaurants in the same 5–7 km zone hire us, we end up competing with ourselves. So we don't. Once you lock your zone — Park Street, Ballygunge, Salt Lake, Rajarhat, wherever you are — your direct competitors are locked out for the entire engagement. Zones are allocated on a first-call-booked, first-served basis. If your zone shows as locked when you apply, we will tell you straight.
The full package starts at ₹45,000/month (retainer + ad spend combined) and scales to ₹1,00,000+ for high-volume venues. There are no hidden charges — ad spend goes directly to Meta and Google, billed transparently. We recommend a minimum 3-month runway so the algorithm and content library can compound.
14 days from signed agreement to live campaigns. Week 1: on-site content shoot + strategy + pixel/CAPI setup. Week 2: first ads live, WhatsApp booking flow tested. Festive season slots are limited by shoot crew availability — booking your call first matters.
Our crew comes to your venue in Kolkata — one structured shoot day per month captures 12–16 reels' worth of raw material. We schedule around your service hours (ideally pre-opening or post-lunch lull). You provide the dishes; we bring cameras, lights and direction. Zero disruption to service.
An initial 3-month growth sprint — that's the honest minimum for Meta and Google campaigns and content to compound. After the first quarter, the engagement rolls month-to-month with 30 days' notice. We keep you because the numbers keep you, not because a contract does.